The Sculpt Society

email, print, and social

This project involved creating email, print, and social design assets for The Sculpt Society, #1 Sculpt + Dance Cardio fitness app led by Celebrity trainer Megan Roup. The challenge was to visually communicate the essence of the app and other offerings: simple, fun, at-home workouts that engage the entire body, empowering women through movement. The design solution focused on capturing the brand's ethos of approachability, effectiveness, and fun while showcasing the programs, products, and offers clearly.

I collaborated with Melissa Haran's studio to craft visually compelling assets that drive sales and effectively communicating The Sculp Societie’s offering. The designs featured navy blues for a timeless yet fresh aesthetic, accented with cheerful yellow tones for a vibrant touch. The typography reflected the brand's themes of connection and community, balancing feminine elegance with strength. Visually interesting photo crops were used to enhance engagement and showcase athleisure and other program offerings.

Design: Hailey Woodard, Olivia Parameter, and Melissa Levenson

Content Proofing: Angela Apsis

Design Studio: Melissa Harans Studio