Olaplex Rebrand

Branding

The Olaplex rebrand represents a transformative evolution, refining and amplifying our brand essence. At its core, our renewed focus centers around the compelling narrative of 'Stronger Hair Through Science. Stronger You Through Science.' We have meticulously clarified and intensified this brand story, emphasizing the transformative power of stronger bonds in creating resilient, confident individuals. This concept is visually echoed in the varied scientific and product textures we've strategically employed, creating a harmonious symphony that communicates the essence of our brand. Furthermore, our rebranding initiative elevates the entire Olaplex experience, aligning with our commitment to offering a luxurious, high-quality product at a premium price point. In essence, this rebrand reflects not just a change in appearance but a reaffirmation of our dedication to pioneering science and elevating the Olaplex brand to new heights of excellence.

View brand guide here

VIEW PROCESS BOOK HERE