Lya Mariella

Email, social, and LTK design

This project represents a collaborative effort for client Lya Mariella under the umbrella of Melissa Harans Studio. Lya Mariella, a fashion and lifestyle influencer known for her aspirational content and lifestyle, required graphics designed in a clean yet bold manner. The goal was to highlight product cutouts while remaining true to Lya's overall branding. These designs were strategically crafted to drive sales on her LikeToKnowIt (LTK) platform and blog, balancing aesthetics with functionality to create visually appealing assets that also serve a sales-driven purpose.

Design: Hailey Woodard, Olivia Parameter, and Melissa Levenson

Content Proofing: Vanessa Constantinidis

Design Studio: Melissa Harans Studio