W08 Web business creation

This week has been quite challenging for me to keep up with the discussion boards as I've been on a work trip to NYC! I work at a design studio based in Philly and have been engrossed in our work retreat all week. Despite the hectic schedule, I feel rather confident about our learnings on ad groups in Google Ads. Having dealt with ads and ad groups in previous classes, I believe I can navigate Google Ads proficiently to create ads for my website.

The main area I intend to delve into further is pinpointing the most effective keywords. While I've conducted some preliminary research, I'm a bit apprehensive about my ability to target a very specific audience on Google Ads. My website caters to a distinct target demographic, and I'm not entirely certain which keywords will yield the best results.

Even amidst the hustle of this week's trip, I'm optimistic about applying what I've learned to enhance our ad campaigns.