La Mere

brand identity, social media templates, and packaging design

La Mère is a holistic and ethically sourced clothing company dedicated to creating timeless pieces that can be passed down from mother to daughter. They needed a cohesive and visually appealing online presence to reflect their brand values and resonate with their target market of women seeking high-quality, ethically sourced clothing. I developed a comprehensive digital strategy and identity that aligned with La Mère’s brand adjectives: holistic, curated, timeless, minimal, elevated, welcoming, and intentional. I then expanded on the branding by creating a series of web and social media designs that showcased their timeless pieces, highlighting their ethical sourcing and high quality. This approach not only enhanced La Mère’s online presence but also deeply connected with their audience, who values classic and enduring styles. Here are a few select designs we created, demonstrating the elevated and cohesive look now synonymous with La Mère.

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Madison Crowley Photo