Ironwomen

For the Ironwomen project, I tackled Ironman's challenge of designing a welcome VIP starter package for first-time female Ironman runners. The aim was to celebrate and empower women without linking their strength solely to race completion. The custom-designed package includes essentials like a water bottle, energy chews, and muscle recovery balm. To address Ironman's disjointed packaging system, I created a new, unified design showcasing three package variations, along with an "unboxing experience" for online shoppers that includes an insert with a timeline of women through Ironman events. The design is vibrant, empowering, and supportive, resonating with female athletes aged 28-40, including mothers, who seek motivation and a sense of belonging within the Ironman community. The Ironwomen project embodies strength, determination, and limitless possibilities, showcasing effective design principles and impactful messaging.