Welcome to our Austin-based baking company, where we celebrate the rich heritage of ancient grains in the heart of Texas. When tasked with the challenge of revamping the branding, print, and packaging, I wanted to capture the quirky, fun spirit of Austin while staying true to our roots in baking. The solution? A vibrant palette of bold reds and playful neutrals, featuring a charming, quirky bread character and a blend of bold typography with hand-drawn elements. Located in Austin, the bakery proudly offers ancient grain flour in bulk, along with a delectable selection of breads, baked goods, and sandwiches. With the tagline 'Crazy Bread Lady', the aim was to connect with their spirited customers who seek a deliciously fun and flavorful experience with every bite.