W12 Web business creation

This week in my class, I learned a lot about how small changes can make a big difference, especially in my Google Ads campaign. We were working on project 4, and I got to see firsthand how the tweaks I made to my ad campaign actually had an impact on the results. It was eye-opening to input all the data and then see the real numbers showing how things changed and understand why those changes happened.

At first, when I started my campaign a couple of weeks ago, I was feeling really stressed because I wasn't seeing any results. I thought I was doing everything right. But then I decided to make some simple changes. I adjusted my keywords and changed the location settings to make them broader. I also modified the wording in my ads and tailored certain titles to better match my landing pages.

These seemingly small adjustments led to a major increase in results. I even received two emails this week from potential customers inquiring about my services. Although those inquiries didn't turn into actual business because they seemed a bit unreliable, it still shows a huge improvement in my campaign's performance.